SMS Marketing
Is your brand unable to reach the right people? Do you want your brand to get closer to your targeted audience? Connect with Analytics Clouds for all types of SMS marketing services.
To achieve our target, we use some effective tools only to ensure the fast message delivery and despite this we also keep a track of your campaign performance with clout. Integrate SMS/MMS marketing plays a significant role in your digital marketing efforts to establish a strong interpersonal connection with your customers.
What is SMS Marketing?
SMS Marketing in Delhi-NCR-Noida, As the advent of new era of technology has taken its place, services are available for 24*7 which can be effective to build a strong connection between customer and brand. As technology has changed its dimensions, customers are seeking for genuine brand interactions that can be bedrock of persona, a sense of belonging but not on the algorithms.
Text message marketing is an expensive marketing strategy that keeps a track on existing customers and drives your business venture through instant messaging, personalised communication.
Short message service or SMS marketing is an ordinary-text messaging service that assists various campaigns for promotions, announcements of new brands and various types of messages to target new customer’s segments via permission-based, opt-in text messages.
In SMS text messaging marketing campaigns, brands must receive oblivious permission from its customers via contest entries & other promotions, online forms or text keyword or short code. Without taking customers permission, operating promotional SMS marketing campaigns is a breach of privacy and also it’s against the law.
Regulatory Compliance for SMS Marketing in India:
The Telecom Regulatory Authority of India (TRAI) has launched the Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 in order to regulate Unsolicited Commercial Communication (UCC) and make the unorganised SMS services more pellucid process. TRAI has updated its guidelines to prevent scams through SMS and spread more awareness about safety and convenience to end it. DLT(Distributed Ledger Technology), a blockchain-based technology, which will drive this system. You can get the in and out detail as given below:-
DLT Ecosystem for bulk SMS
This DLT technology explains, Brands or companies that send transactional or promotional messages to their existing users then they have to register themselves with telecom operators. For any further action, these companies should be accountable to the telecom operators which will be implicitly accountable to TRAI.
The DLT ecosystem comprises five different entities:
Principal Entity:
In businesses which require sending SMS to their customers.
As per the TRAI guidelines, every principal entity has to be registered with the telecom operators at the DLT platform.
Service Provider or marketer:
In case, you need service providers to send Bulk SMS to your end users. All the service providers have to register themselves on the DLT platform so that they can send SMSs on behalf of the PE.
Telecom Operator:
These operators are the access providers (Vodafone, Airtel, Idea, BSNL, etc) which are directly in contact with TRAI and assist in the regulation process.
Regulator TRAI:
TRAI will set up regulatory compliance for auditing and leading the operations in order to safeguard customers’ preferences and prevent the fraudulent practices.
Enterprises are small level businesses which deal with products or services that help to connect with multiple leads through SMS to augment the sales process.
In India, you can directly reach TRAI for Telephone Consumer Protection Act. visit its official website- www.trai.gov.in/telecom/consumer-protection
Direct Customer Communication
Estimated 75 percent of customers do not go through text messages from companies they opted-in. Still, 70 percent of the customers consider SMS a right way to get in touch with the digital world as the link is attached there. SMS marketing takes less time to connect with the customers.
Higher open rates
Text messages brag 98 percent open rate. It takes very little effort for the receiver to respond to a Text message. With the right SMS marketing service, your SMS campaign will have a huge impact to spread brand awareness and on other factors.
Wide Audience reach
An enormous number of people own a cellphone. It helps you to reach out to the target audience via SMS marketing service campaigns. No matter if you are managing a small business or enterprise, multinational company or any other organisation, the best deal of SMS marketing services will make you reach a gamut of target demographics.
Easy campaign tracking
SMS marketing companies use all the tools to monitor the progress, analysis of engagement and performance of text marketing campaigns. SMS marketing is a subtle process to keep a track. Key parameters for instance; list growth rate, attrition rate, acquisition cost, and click through rate (CTR), bestow you deeper insights for your SMS performance.
Increased Revenue
Analysis shows customers are more inclined to click on a link sent through text vs. email as it is feasible. A number of SMS recipients respond to SMS calls to action and around 47 percent get converted into purchase. Our SMS marketing services can deliver outstanding conversion outcomes and Return on Investment to your business.
Smoothen Fast Delivery
SMS marketing services make your message delivery immediate to reach the target audience just with a click. This activity allows you to send messages to scale your brand promotions, flash sales, and increase the chances of messages getting seen and clicked.
How does SMS text marketing work?
Businesses or Organisations invest in the SMS marketing services for multiple reasons. There is a lot of paucity while creating an internet connection which makes SMS marketing an inevitable component and easily accessible in all areas.
Omnichannel marketing exercises online and offline channels to establish connections with the target audience and move them further down to drive sales funnel.
Incorporate SMS marketing into omnichannel marketing strategy urges a subtle messaging and integrated brand experience over channels, from the start point to the last.
By and large, SMS marketing is used to communicate confidential information, for instance; brand offers, alerts and updates to those who have agreed to receive brand-related SMS marketing campaigns. But as its services are faster, several businesses use SMS marketing services.
Nothing matters, investing in the best SMS marketing solution is a way to reach your audience in a more optimised, more vast, and faster way.
*Automated Responses
*Corporate Communication
*Appointment Reminders
4 Key Points to SMS Mobile Marketing Services:
Several cloud-based SMS marketing solutions are available today. However, you need an SMS marketing solution that allows you to make a connection with your end users and new connections as well.
Before releasing a promotional campaign through SMS services, make sure your list of recipients has given you permission to send automated messages. Remove anyone with unconfirmed permission status to evade violations.
Our SMS marketing services have analysed all the regulations made by the government and also follow the regulatory services decided by TRAI.
Design the message for optimised result:
SMS marketing providers basically use SMS text templates that comprise personalised tags to streamline the utter process. Whereas Personalization tags allow you to receive the information automatically, for instance; their first name, in each SMS. This signifies as a unique text and personalised even though you run a Bulk SMS marketing campaign. SMS keeps a limit too to a maximum of 160 characters, so your text should be concise, engaged and to the point. You may insert a link in SMS that would be accessible to your visiting landing page.
Why is SMS marketing important?
SMS marketing services allow you to send out personalised messages to users straight away to show you care about the brand experience. This shows the way to build a stronger brand’s reputation that retains business success.
Today, several companies are grasping the SMS marketing services to scale their business. Make your mark in the real competition.
Here are some reasons investing in SMS marketing services which can be a smart move for your brand:
What is geofencing marketing?
Geofencing marketing is part of SMS marketing that is utilised for sending location-based messages through geofencing marketing. Geofencing marketing is location based marketing, brands that target SMS advertising and content delivery based on a particular area. Geofence considers physical boundaries of your targeted area. This could be for any specific country, zip code or mileage range around a location.
However, don’t baffle yourself with marketing with geotargeting. With the effect of geofencing marketing you are creating a virtual fence around an area that you want to get emphasised. On the other hand, SMS marketing providers deliver messages based on location and behaviour.
Right now, we are not providing geofencing marketing services.
SMS Marketing vs. Email Marketing
Key points of SMS Marketing:
- Time-sensitive messages
- Personalised brand conversations
- Succinct alerts and notifications
- Cultivating relationships with engaged customers
Key points of Email Marketing:
- Long-form content marketing
- Image-heavy content
- Information that can also be used later
- Shareable content with multiple CTAs
Integrate both strategies into digital marketing efforts and release a set of lead generation and yielding campaigns based on our data. These strategies also contribute to the company’s revenue growth and brand reputation. Foster leads to drive more sales with Analytics Clouds’ SMS marketing services.
How can you start with SMS marketing:
If you are seeking for your first SMS marketing campaign then enlist Analytics Clouds for bulk SMS marketing services in the following steps.
Send SMS Marketing Messages:
Our SMS marketing services providers create or tailor a SMS marketing plan for your brand. Once we get the approval from the client, we can start the initial campaign setup and launch your SMS marketing campaign.
Generate Profitable Results:
You can also keep a track on your operations while our SMS marketing team runs your campaign. With our services, assure your customers that they are being notified through SMS services at the right moment.
Benefits of Our Service
Our email marketing service is designed to elevate your marketing efforts and drive significant results for your business. With targeted and engaging email campaigns, we help you reach your audience effectively, fostering brand loyalty and encouraging conversions. Here are the key advantages:
- Cost-Effectiveness
- Personalization and Engagement
- Analytics and Optimization
- Scalability and Reach
